Many owners write to me convinced their site is on Google, because a quick search shows a…
Many owners write to me convinced their site is on Google, because a quick search shows a result. Often that result has the wrong title, no meta…
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Ideas for businesses that want less manual work
Articles about websites, automation and tools that save time, written from our projects.
Subscribe via RSSBefore calling a business they've never used, most customers do a quiet background check.
It takes under a minute, and it happens on your website. They look for the padlock next to your address. They look for a real business name, not just a…
ReadOpen your own website and pretend you have never heard of your business.
Can you tell, in a few seconds, who is behind it? A real business name, not just a logo. A sign that you are actually in Dubai. A phone number that works…
ReadSomeone asked me recently: mobile experience or security first, for an online store?
Security. Every time. A clumsy mobile checkout costs you sales you can win back tomorrow. A payment page without a valid certificate, or a form posting…
ReadPlenty of businesses in Dubai run entirely on WhatsApp.
Orders, photos, voice notes, payment links — it works, and I wouldn't tell anyone to stop. But think about what happens before the first message. Someone…
ReadA contact form doesn't announce it when it stops working.
It just sits there, looking fine. I see this often in Dubai businesses: the site was updated, a plugin changed, an email address was retired — and…
ReadUntil 31 October, our full website reports are 30% off — and so are the fixes, if you'd…
Until 31 October, our full website reports are 30% off — and so are the fixes, if you'd rather we handle them. I'll be honest about why: the free check…
Read"All our business comes from referrals" usually means: we don't see the referrals we lose.
A recommendation rarely arrives as a signed deal. It arrives as your name, said once — followed by a quiet search. Then the referred customer does what…
ReadSomewhere in Dubai right now, a potential customer is standing in a queue, phone in hand…
Somewhere in Dubai right now, a potential customer is standing in a queue, phone in hand, deciding between your business and the one next door. They will…
ReadIn Dubai, a customer compares from three websites in two minutes — yours and the two tabs…
In Dubai, a customer compares from three websites in two minutes — yours and the two tabs next to it. You're not competing with "the market". You're…
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