Walk down any souk and you can tell in three seconds which shops take themselves seriously — the sign, the counter, the way things are arranged.

Online it's the same three seconds, except most owners never stand outside their own shop. They see the admin panel, the invoices, the WhatsApp orders. They almost never open their own website the way a stranger does: on a phone, on mobile data, mildly distracted.

Do it once a month. Stand outside your own shop. You'll spot in thirty seconds what your visitors have been quietly noticing for years.