Something I keep seeing in Dubai, and it has nothing to do with design.

A business does good work. The referrals are there. Then someone taps the link, waits four seconds on mobile data, and quietly goes back to the search results.

Nobody tells you that happened. There's no complaint, no bounce you'd notice, no angry email. The cost is invisible, which is exactly why it goes unfixed for years.

Three things account for most of it: page weight nobody has measured, contact details that take more than two taps to reach, and a form that was never tested on a phone.

All three are checkable in minutes, and none of them need a redesign.

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