"My business runs on WhatsApp — I don't need a website."

I hear this weekly in Dubai, and I get it: the orders really do arrive on WhatsApp.

But watch what customers do before they message you. They search your name. They open your site. They decide, in about a minute, whether you're worth messaging at all.

The website doesn't replace WhatsApp. It's what makes a stranger comfortable enough to press Send. With no site — or a broken one — the conversation ends before it starts, and you never find out it almost happened.